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"Hey, I was just wondering what time you guys close?"
(likely fires here → NOW'S NOT A GOOD TIME · NOT INTERESTED · IS THIS AI)
DIRECT ANSWER:
"If I were to call after [TIME] for any reason, does it just roll to voicemail, or do you guys still pick up?"
24/7 CLAIMS:
"Oh wow. Do you guys have an answering service in place for that? Or do you still pick it up personally?"
THINKS YOU'RE A CUSTOMER / "I'M BUSY, WHAT DO YOU NEED?":
"I don't think so. Not yet. I was just wondering if there's a certain time you guys just stop picking up the phone."
SUSPICION, "Who's this?" (early, costume still alive):
"Oh, my name is Kenzo. I was just wondering what time you guys close."
SUSPICION, "You selling something? / What's this about?" (soft, deflect once max):
"No, I'm not trying to sell anything. I was just wondering what time you guys close."
SUSPICION, "Is this a sales call?" (direct callout, costume's dead, go forward, never back):
"No, I'm not trying to sell anything, but I do make AI receptionists for [NICHE] contractors."
SUSPICION, "How'd you get this number?":
"Yeah, I got your number from Google. Same place where your customers find you?"
CONFUSED / "SAY AGAIN?":
DONE FOR THE DAY (relaxed, has time):
"Oh okay. Yeah, that's been a common theme."
BRUSH-OFF ("can't talk, call me later"):
"No worries. When's better, tonight or tomorrow morning?"
"Yeah, I was actually just calling to see how you guys are handling your overflow and after-hours calls."
(likely fires here → NOT INTERESTED · NOW'S NOT A GOOD TIME · IS THIS AI)
GOES TO VOICEMAIL / I MISS SOME:
"Gotcha." (nothing else)
I ANSWER EVERYTHING MYSELF:
"So if you're on the line with a customer and another call comes in, what happens to that other caller?"
WIFE / OFFICE GRABS IT:
"Gotcha. What about after five? Weekends? The 9 PM emergency guy?"
ALREADY HAVE SOMETHING (service / Jobber AI / another agency):
"Nice, how's your experience been with it so far?"
"WHAT DO YOU GOT FOR ME?" (he invites the pitch):
"I'm not sure if this would even be applicable to you, but have you considered using an AI receptionist to help answer those calls? Have you seen the new ones that sound like a person?"
(likely fires here → I'LL PASS · ROBOTS/OLDER · TRIED ONE · ALREADY HAVE · PRICE)
ANYTHING BUT A HARD NO ("heard of it" / "not really" / "what's that?"):
DOUBTFUL / "PROVE IT" / "CAN I HEAR IT RIGHT NOW?":
"HOW MUCH IS SOMETHING LIKE THAT?":
HARD NO:
"I tell you what. You don't have to take my word for anything. I've got one answering live right now, and I can pull it into this call. Just give me thirty seconds. You can talk to it yourself and try to trip it up. Want me to pull it in?"
ACCEPTS:
"One sec, it's ringing. It'll ask where you're based so it can set the demo around your area. Then talk to it like you're one of your customers. Ask it anything, try to trip it up. I'll go quiet. It's all yours."
"JUST TELL ME WHAT IT IS" (interested, declines the demo; offered once, never twice):
"When you can't answer, it answers. It books the job onto your Google Calendar while the caller's still on the phone, and emails you who called, what they needed, and whether they booked. Your phone still rings first. It only catches what you miss."
"CAN'T TALK RIGHT NOW":
"No worries. When's better, tonight or tomorrow morning?"
FLAT NO:
"So that's the demo. That's what your customers would hear when you can't pick up. Except yours would answer as your company, with your services, your hours, and your calendar. What'd you think?"
CURIOUS ("how does it..." / "so it just..."):
"HOW MUCH IS SOMETHING LIKE THAT?":
"I COULD TELL IT WAS A ROBOT.":
"What'd it get wrong?"
"I GOTTA RUN" / "I WANNA SEE MORE FIRST":
FLAT / UNIMPRESSED:
"Fair enough. Out of curiosity, what would it have to do to be worth having on your line?"
"HOW'S IT WORK WITH MY NUMBER?" → keep it, one forwarding code, rings you first, no app
"WHAT IF IT SAYS SOMETHING STUPID?" → only knows what I build in · never quotes prices · you see every call · email me, fixed same day
"WHY SO CHEAP?" → WHY SO CHEAP (arsenal)
"HOW MANY CLIENTS YOU GOT?" → CREDENTIALS (arsenal)
"IS THERE A CONTRACT?" → month to month · cancel anytime, receipt email or an email to me · no hoops
"I GOTTA TALK TO MY WIFE.":
"Perfect. Grab a time when you're both around and she can talk to it herself, same as you just did. What afternoon works?"
ANYTHING TECHNICAL:
QUESTIONS DRY UP (no forward motion yet, or the quiet guy who never asked):
"Tell you what, let me just run it down so you've got the whole picture. Your customers get a receptionist that answers every call, day or night, asks the right questions, and books the job straight onto your calendar while they're still on the phone. You get an email after every single call: who called, what they needed, whether they booked. And the stuff it never does: never quotes repair prices, never books outside your area, never replaces you. Your phone still rings first. It only catches what you'd have missed anyway."
"HOW DO I GET IT?" / "WHAT'S NEXT?":
"HOW MUCH?" (buying signal; instant, flat, shrugged):
"Three fifty-nine a month, flat. It's on the website. Same price for everyone. And that's not even really today's question. The first two weeks run free on your real line. I build it around your business, and you only keep it if it's obviously paying for itself."
"HOW DO I GET IT? / WHAT'S NEXT?" (never asked price):
"So picture that answering your line instead of the demo. Your services, your hours, your calendar. Three fifty-nine a month flat, and it runs free for two weeks on your real line first. You only keep it if it's obviously paying for itself."
HIS FORWARD MOTION ("how do we start" / "sign me up" / his questions flip to how-do-I-get-it):
THE ABSENT-PARTNER CHECK (fires ONLY if a wife/partner/brother got named earlier in the call; before the clock, never after):
"One thing first. You mentioned [NAME]. You want them on the line before we start the clock, or are you good to pull the trigger for both of you?"
THE CLARITY BEAT (one breath before any card; wait for the "cool"):
"So here's what happens. A card starts the fourteen-day clock. Nothing charges today. I build yours over the next forty-eight hours, call you when it's live, and the two weeks run free. Day fourteen, if you're keeping it, it's three fifty-nine a month, automatic. If it's not for you, you cancel before then and owe nothing. Cool?"
CARD, HE READS IT (default):
"Cool, let me get you set up. Last name is...?" → email → business name → card number → expiration → three digits
"Hm, didn't take. Got another card handy? Banks get weird about new merchants sometimes."
"Awesome, let me put this through... you're all set."
CARD, HE FLINCHES (self-serve, his hands):
"Then don't give me anything. What's your email? I'll shoot you the signup link right now, while we're on. It goes through WHOP, the billing platform. You open it on your phone, your hands on the card, I never see a digit."
"LET ME THINK ABOUT IT." (at the card):
"Sure. But there's nothing to decide tonight except whether to test it for free. The real decision is day fourteen, with two weeks of your own calls in front of you. Way easier call than guessing right now."
"I'LL DO IT TONIGHT / EMAIL ME THE LINK.":
"I can send it right now, while we're on. And here's the thing: the second that trial's active, I start building. You do it now, you're live by [DAY]. You do it tonight, everything slides a day. Ninety seconds. What's your email?"
"WHY DO YOU NEED A CARD FOR A FREE TRIAL?" (only if pushed; never preload):
"WHOP requires it to stop spam signups. You're charged zero today. The card goes straight into WHOP, I don't store it, and you cancel anytime before day fourteen and pay nothing."
"WHAT SHOWS ON MY STATEMENT?" / "WHAT'S WHOP?":
"It comes through WHOP, the billing platform. They handle the card so I never touch it. Receipt hits your email the moment anything ever charges. Which is nothing for fourteen days."
CANCELLING, if it comes up:
"You can cancel it yourself anytime. The receipt in your email gets you in, no password, no phone call. Or honestly, just shoot me an email and I'll shut it off from my side the same day. That's quicker."
ANNUAL (only if HE asks):
"Yeah, two ninety-nine a month billed annually. But start monthly. Let the thing prove itself for a couple months, and if you love it, switch. I'll set that up whenever you want."
SPAM, before you hang up:
"First few emails, check spam, hit 'not spam' so your filter learns."
EXPECTATIONS (the last thing he hears):
"Next twenty-four to forty-eight hours I build it, I test everything myself, and I call you when it's live. Don't dial any codes or change anything on your phone till then. Nothing on your end needs touching. From that second your trial's running: every call you can't grab gets handled, and you'll see the email after each one. Anything sounds off, anything you want changed, one email, it's fixed within a day. And after you're live, you won't hear from me unless you reach out first. Silence means it's working. Any questions before I let you go?"
NOT DEMOED:
"No worries. Let's grab fifteen minutes when you're not in the middle of something. I'll pull the demo into that call first, then we can go through everything. I've got [TIME SLOT] today or [TIME SLOT] tomorrow morning. Which is easier?"
ALREADY DEMOED:
"No worries. You already heard the thing. Let's grab fifteen minutes when you're not in the middle of something and go through how yours would be set up. I've got [TIME SLOT] today or [TIME SLOT] tomorrow morning. Which is easier?"
HESITATES:
"What's your day looking like tomorrow?"
"WHAT'S THE MEETING INVOLVE?" (NOT DEMOED):
"It's just a phone call. I call you, first thing you do is talk to the agent yourself, then we go through how yours would be set up. Ten, fifteen minutes and you'll know whether it's worth having on your line."
"WHAT'S THE MEETING INVOLVE?" (ALREADY DEMOED):
"It's just a phone call. I call you, we go through how yours would be set up. Ten, fifteen minutes and you'll know whether it's worth having on your line."
"HOW MUCH?":
STILL NO / "SEND ME SOMETHING.":
"And I'll call you at [TIME SLOT] from this same number. Save it."
HE ASKS FOR A VIDEO CALL:
NOT DEMOED only (demoed bookings skip this; the demo was the show):
Out. No goodbye theater.
NO-SHOW (3 minutes past the slot, ring his cell):
"And what was your name? …[NAME]. Alright, [NAME], I'll give you a ring [DAY] to hear what you thought."
NEVER LEARNED WHAT IT WAS (NO ANSWER · hung up in the open · a message got taken):
Recognizes you ("you called before, right?") → "Yeah, that was me. I make AI receptionists for [NICHE] contractors." → 2. REVEAL, straight in
KNOWS WHAT IT IS, NEVER DEMOED (dropped mid-call, or interested but busy):
"Hey, it's Kenzo. We got cut off the other day. I'll be quick."
DEMO GIVEN, DIDN'T CLOSE (3 to 4 days later):
Number seeded: "[NAME], it's Kenzo, the AI receptionist guy. D'you ever get a chance to call that number? …What'd you think?"
Demoed live: "[NAME], it's Kenzo, the AI receptionist guy. D'you ever think any more about that robot you talked to? …What'd you think?"
SAID NOT INTERESTED (two to four weeks later; rotate the entry, never the same one twice in a row):
The dare: "[NAME], it's Kenzo, the AI receptionist guy. I'm not calling to pitch you. One thing and I'm gone: that robot's still answering, and it takes thirty seconds to hear it. I can pull it into this call right now. You trip it up and hate it, I never call you again. Fair?"
"NOW'S NOT A GOOD TIME." (after the reveal, he knows what it's about):
"That's fine. I wasn't trying to get into the details right now. When's better, tonight or tomorrow morning?"
"NOT INTERESTED." (before hearing anything):
"Are you trying to capture more leads for your business right now?"
"Well, 80% of callers who hit your voicemail hang up and call the next company. Before you spend money on ads or marketing, wouldn't it make sense to capture all the calls you're already getting?"
"IS THIS AI? / ARE YOU A ROBOT?":
"Nope. I'm the human who builds the robots. The robot answers phones better than I make calls. Want to try it?"
"I'LL PASS." (after the bridge, he heard what it is):
"No worries. Just one last question, if you don't mind. Is it something about the technology you don't like, or is it just not a right-now kind of thing?"
"CUSTOMERS HATE ROBOTS." / "WE'RE A PERSONAL BUSINESS." / "MY CUSTOMERS ARE OLDER.":
"A lot of them do. And against a real person, the person wins every time. But that's not the matchup. When you're on a job, it's the robot versus your voicemail, and 80% of the people who hit voicemail call the next company. So, is it more personal to not answer at all?"
"Then keep her, I would too. This is the net under her: nights, weekends, the second line when she's on the first."
"I TRIED ONE, IT SUCKED. / EVERYONE COULD TELL.":
"I know the one you tried kind of sucked. I get it. I think a lot of them suck too. But what if there was one that didn't? You can try mine right now if you want."
ALREADY-HAVE (continuation from flow 2's "how's your experience been?"):
"Fair. Mine's a different animal. You can compare it to yours right now if you want."
"WE'RE AT CAPACITY. / DON'T WANT MORE JOBS.":
"Fair. But if you had more jobs to choose from, couldn't you pick the better ones and charge more? That's all this is. Choice."
"IT'S OUR BUSY SEASON. / WE'RE SLAMMED.":
"Right. And that's exactly when the missed ones cost the most. Thirty seconds, and it's live in 48 hours. Mid-season."
"NOT WORTH IT. / I DON'T MISS ENOUGH TO MATTER." (the math is invited here, HE raised the worth question):
"And be honest, how many calls a week you reckon slip past you? On a job, driving, at dinner?"
ELECTRICAL: "So call it [5] a week at, what, [$500] a job. That's [$10K] a month walking to whoever picked up. What I build costs less than one of those jobs. A month."
WALK-AWAY (earned only when the math genuinely doesn't work):
"Then it wouldn't pay for itself and I'm not your guy. This only makes sense if calls are dying. One thing before I go, though."
PRODUCT QUESTIONS (pre-demo: "does it integrate with X?" / "can it transfer calls to me?" / "what if it says something wrong?"):
"Good question. Easier to show you than explain it. You can try the thing yourself right now. Thirty seconds."
PRICE, "HOW MUCH IS IT?" (buying signal; instant, flat, shrugged):
"Three fifty-nine a month, flat. It's on the website, same price for everyone. And the first two weeks run free on your real line, so the only question today is whether it's worth thirty seconds. Want me to pull it in?"
"WHY SO CHEAP? / WHAT'S THE CATCH?":
"No catch. It's systemized. I built the machine once. Yours is a copy set up around your business, your services, your hours, your calendar. You're paying for your copy of a thing that already works, plus me personally maintaining it. That's also why it's live in 48 hours."
CREDENTIALS, "HOW MANY CLIENTS YOU GOT?":
Post-demo: "Fewer than you'd guess. You'd be one of the early ones, and I'm not gonna pretend otherwise. What I do have is the thing you just talked to. You spent five minutes trying to break it yourself. That's half of why the two weeks are free: you judge it on your own line, your own calls, not on my counting."
Pre-demo: "Fewer than you'd guess. You'd be one of the early ones, and I'm not gonna pretend otherwise. But you don't have to take my word for any of it." → 4. DEMO OFFER
"I NEED TO TALK TO MY WIFE / PARTNER.":
"Perfect. She's the one who sees the missed calls anyway, right? Grab a time when you're both around and I'll show you together. What afternoon works?"
"CALL ME BACK IN [X].":
"Let me schedule it so I don't forget. [DAY], your time. If I catch you mid-job, say so and I'll bounce."
"SEND ME AN EMAIL / SOME INFO." (a win, our info talks):
"Happy to. It'll be three sentences and a phone number that answers. What's the best email?"
WARM-EXIT MATH (the parting value line, once, on the way out of a clean no, right before the referral ask):
"Fair enough. One thing worth knowing on my way out: even missing one job a week, that's like [$1,600] a month in missed-call revenue. That's all I'd be catching for you. If anything changes, you've got my number."
HOSTILITY (sustained; profanity alone is not abuse):
"All good. You have a good one."
"You're the one who sees what hits the voicemail box, right? The after-hours ones, the ones that come in while everyone's on a job?"
ENGAGED, curious:
"I've got the thing answering live right now. You can talk to it yourself, thirty seconds. Want me to pull it in?"
JUST THE MESSENGER, not engaging:
"When's he usually reachable, mornings or end of day?"
BIGGER SHOP, SOMEONE SCREENS (rare in our band; ask for the owner by FIRST NAME, casual):
EVERY WARM EXIT, ANY BRANCH:
EVIDENCE (recon flagged voicemail; fires whenever the flag exists):
"Hey, my name's Kenzo. I called your line yesterday around [TIME] and it rang out to voicemail. I didn't leave a message, and about 80% of your customers wouldn't either. That's actually why I'm calling. It's kind of my whole business. You got thirty seconds?"
HIRING TRIGGER (receptionist job posting; the one list where you hunt the name):
"[NAME], my name's Kenzo. I saw you're hiring for the front desk. That's actually why I called. Before you commit thirty-five grand a year to it, you should hear what I'd build you for a fraction of that. And worst case? You hire her anyway, and this catches everything she can't. Nights, weekends, second line."